social enterprise how to

Awesome Tools I Use Daily to Manage a Social Enterprise (Most are Free!)

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BUSINESS TOOLS

ASANA

You guys. I made the switch from Trello to Asana. And it's LIFE CHANGING. This free project management software is great for managing and organizing your social enterprise's team and projects. There are paid options for larger teams, but the free version is incredibly robust. Get Asana.

G SUITE

Use Gmail with your custom domain! G Suite, formerly known as Google Apps for Work, includes Gmail, Google Drive, Google Docs, Google Sheets, Google Forms... you get the idea. Collaborate in one doc and access it from any computer or mobile device. Starting at $5 per month, you can get a customized email (yourname@yoursocialenterprise.org) and access to the G Suite for your social enterprise. Click here and I'll send you a coupon for 20% off!

CANVA

Canva is THE resource for designing graphics, especially if you don’t have a graphic design background. I’m definitely not a graphic designer - this tool is a life saver! You can create social media images, flyers, blog post graphics - all with preset dimensions and layouts so your graphics are sure to look awesome. Plus, it’s free and super user-friendly!

MOO

Once you've designed something beautiful in Canva, you can order those items in print through Moo. I've ordered business cards, postcards, stickers and mini-cards from Moo - and every time I hand one of those little guys to someone, they ask where I got it. Super high quality, feels amazing, and doesn't fade. Plus, they have a new business card option that's made from 100% recycled t-shirts! How cool is that? Click here to get 20% off your first order at Moo. 

STICKER MULE

Or check out Sticker Mule for super high-quality stickers, labels, magnets, buttons and packaging to brand your social enterprise. Get $10 off your order here!

SQUARESPACE

Squarespace is the BEST website management platform. You can seriously get your website launched and domain purchased in a matter of minutes with their beautiful templates and user-friendly layout. If you've been frustrated by all the plug-ins of Wordpress, definitely check out Squarespace. It gives you more time to run your social enterprise and less time worrying about website layout and customization.

MAILCHIMP

MailChimp is my favorite email service provider for email marketing. As a social enterprise, you'll want to stay in touch with your supporters, and email is a great way to do that. Plus, I like to give the computer screen a high five after I send an email. I love that little monkey. #truestory

VISME

Visme is a great alternative to Canva, if you're not a designer and want to create amazing graphics. I recently used this tool to create the reader survey recap into an infographic. Pretty cool, eh? They have a plan that's totally free, and tons of free starter layouts, so you can make pretty presentations in just a few minutes. 

SELF-CARE

FIVE MINUTE JOURNAL

I've never really been into journaling. Some people can just sit down and write, but it's never really been for me. But this Five Minute Journal was something I had to try. It's basically three questions in the morning, and two at night, focusing on the good. If you want to just try it out, get the free pdf here

BOOKS

Getting Things Done

Getting Things Done is a book about how to manage all that clutter. Email clutter, pieces of paper clutter, brain clutter. If you've struggled (or someone on your team has struggled) with keeping up on emails and productivity, give this system a try. It does take a little time to get used to, but Inbox Zero is an amaaaaaaaazing feeling to achieve.

The Alchemist

If you've ever thought - "What am I even doing right now? Why am I bothering? What is this all leading to?" - you must read The Alchemist. Anyone who's doubted themselves or asked if the tough work of social entrepreneurship is worth it, read this book. I don't normally read fiction, but this is my number one top fiction recommendation.

Traction: Get a Grip on Your Business

Every social enterprise should be implementing the Traction (EOS) system and set of tools. If you've had issues with accountability, alignment of values, productivity, or reaching goals, check out this book. There's a huge resource library with downloadable tools online - I found it's helpful to have those tools handy as you read, so you can implement right away. 

Get A Grip: How to Get Everything You Want from Your Entrepreneurial Business

Related to Traction: Get a Grip on Your Business - this book is the narrative version of the EOS system implementation. I found this a little easier to digest - just reading it like a story of a company going through the process of implementing the EOS system. 

TEMPLATES

View all of the templates I've used to launch and grow social enterprises in the past!


 

A few of the links above are affiliate links. This means that if you click on one of the product links and purchase something, I may receive a small commission. This allows me to make free content for you. I only recommend products I use and love!

7 Deadly Sins of Social Enterprise

There are a few phrases I hear all the time from social entrepreneurs, nonprofit staff and other change makers... and they make me cringe. Not only cringe, but get me fired up! These phrases are so detrimental to the success of your social enterprise, I'm calling these phrases the 7 deadly sins of social enterprise. These are the phrases that kill the progress, profitability, efficiency and success of your social enterprise business.

If you're guilty of saying any of these, it's not too late. You can change your mindset. I've included a "what to say instead" option with each of the sinful phrases below.

7 Deadly Sins of Social Enterprise

1 | "This is the way we've always done it."

I swear, I've heard this one more than any of the others. Just because you've always done it one way does not mean it still makes sense to do now. The world is changing, your industry is changing, technology is changing... and being able to adapt to those changes is CRUCIAL to making progress toward the results you want to achieve.

What to say instead: "I'm open to understanding new ways of doing what we've done before. I'm interested in learning and growing personally, to help the social enterprise achieve the social mission."

2 | "People will buy our product/service just because of the social mission/cause."

Nope. They won't. Your product or service has to be competitive on price, value, availability... all the same things that every other business competes on. Sometimes, if you're lucky, you'll find a customer who chooses to buy your product because ALL OTHER THINGS BEING EQUAL, the social mission tips their purchase decision in your favor. But you CANNOT RELY ON SOMEONE BUYING YOUR PRODUCT OR SERVICE ON THE SOCIAL MISSION ALONE. Depending on the industry, you may find that even a few cents difference in price can change the consumer's mind to purchase the competitor's product versus your social enterprise product.

What to say instead: "People will buy our social enterprise product/service because it's competitively priced, a great value, quality product/service... AND it's mission is to help people or the planet."

3 | "I don't like numbers."

Too bad. Numbers are your friend. They are reliable. They are facts. If you don't know how to read financial statements, hire someone to help you. But just ignoring them or not paying attention to numbers is not an option. 

What to say instead: "I'm not comfortable with numbers but I'm willing to invest in someone that can help me understand what I need to know, in order to become comfortable."

4 | "I'm too busy."

If you say you're too busy, it means you're spending too much time doing the wrong things. Everyone is busy. Everyone has a lot on their plates. Everyone is managing family needs, with grocery shopping, with cleaning bathrooms, with multiple deadlines, with social events, with... you get the idea. We're all busy. You're not special. What can you do if you find yourself saying this? Do a time study of how you actually spend your time. What can you stop doing? What can you delegate to someone else? 

What to say instead: "I've been busy doing the wrong things in the past and will change my priorities to be in line with the best use of my time going forward."

5 | "I don't know anything about the industry, but I'm going to start a social enterprise in that industry anyway."

Fail. If someone wouldn't hire you for the job, why would you be qualified to start a business in that industry? This is a big problem for social enterprise. There are LOTS of people who have huge hearts and really want to do the right thing - make the world a better place. But if you don't understand the industry, the business model, trends, challenges... you'll find yourself frustrated, broke and not achieving the social or environmental mission you wanted to create in the first place. 

What to say instead: "Because I'm not yet familiar with the industry I want to start a social enterprise in, I will first learn about that industry through research and will work in that industry to truly understand what it takes to be successful."

6 | "We'll just get a grant for that."

Grants can be helpful to supplement or support your nonprofit's mission, but grants can often be a distraction from your core mission and processes. The time to research and apply for grants, let alone site visits and grant reports, is a full time job. So, go after the grants that make sense for YOUR organization, mission, values and needs. Don't chase dollars just because they are available.

What to say instead: "We will apply for grants that directly benefit the people we serve and align with our values and programs."

7 | "The intern will just do that." / "We can just get an intern to handle that."

Don't pile that stuff on your unpaid intern. Internships, and staff roles, are a reciprocal relationship. Your intern wants the same respect, personal/professional development opportunities, and challenges as anyone else. Give them the opportunity to do that. Don't pile all the crap you don't want to do (filing, social media, data entry) on the intern. 

What to say instead: "We will value all staff and interns, treat them with respect, and provide opportunities to learn and advance in their careers."

What other phrases do you hear at your social enterprise - either good or bad? How do these phrases shape the culture and success of your social enterprise? Let me know in the comments below!

26 Essential Social Enterprise Books

BONUS

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ABOUT THE AUTHOR: BETH PALM, MBA

Hi there! I'm Beth. I'm here to equip social entrepreneurs and change makers like you with the tools to change the world. As a jack-of-all-trades nonprofiteer and recognized social enterprise expert, I've walked the talk in this emerging industry. With over a decade of experience launching and managing social enterprises, I want to share my best tools, resources and knowledge with you.

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